Zubi
Challenge
One of the key challenges is to create a clear, structured design that simultaneously establishes a connection with nature and Zubi's brand identity. A balance must be struck between functionality, aesthetics and emotional appeal. The aim is to create a shopping experience that both meets the practical needs of customers and reflects Zubi's brand values. The integration of natural materials and modern design concepts must be carried out in such a way that it both strengthens the brand image and meets the customer in their world of experience.
Facts
Customer: Zubi
Type: Store
Industry: Fashion & Sports
Location: Herisau, Swiss
Services
Design &
Conception
Conception
Project
Management
Management
Assembly
Production
Logistics
Realization
The implementation of the Zubi concept relies on a well thought-out design of space and materials that creates a close connection between the design and nature. The two-storey store layout promotes a harmonious interplay between flexible sales areas and innovative elements such as the shoe wall. The clever integration of wood, concrete and the CI colors blue and green creates an inviting atmosphere that both strengthens the brand identity and meets the functional requirements of retail. The modern, structured design provides customers with intuitive orientation and a clear shopping experience, while at the same time immersing them in the world of Zubi.
Highlights
The Zubi concept impresses with its successful combination of natural materials and modern design. The shoe wall, which extends across both floors, and the central marketplace create a clear, functional focus in the space. Particularly noteworthy is the creative interior design, which uses wood and concrete to create a warm yet modern atmosphere. The targeted color scheme in blue and green creates a harmonious, calming effect, while subtle accents and focal points guide customers through the space. The children's area, with a specially designed play corner and changing rooms, particularly highlights the concept, as it not only meets the needs of adults, but also those of families. In addition, the outdoor area enhances the experience of nature by giving customers the opportunity to relax and enjoy the surrounding landscape. Overall, the Zubi concept is a well thought-out and versatile retail experience that combines modern design, closeness to nature and customer-oriented design. The clear structure of the sales areas, the harmonious choice of materials and the creative interior design offer a pleasant and inspiring shopping atmosphere.
