Weber Original Store
Challenge
The aim was to create a store that is modern and future-proof, meets the expectations of the modern customer and presents the brand and products in the best possible way. Besides the possibility of buying barbecues and merchandise in the store and and spending time at "Experience Points", customers can fully immerse themselves in the Weber world in the integrated barbecue academy together with experienced barbecue pros. Customers and visitors receive the best tips and tricks directly from the barbecue master.
Facts
Customer: Weststyle GmbH
Type: Store
Industry: Home & Living
Location: Gründau, Germany
Services
Design &
Conception
Conception
Project
Management
Management
Assembly
Logistics
Realization
Following the example set by the first German Weber Original Store in Berlin-Mitte, now Weber barbecue fans from the Frankfurt region too can delve into the barbecue world. Since mid 2016, the cult brand has presented the Weber range and many other exclusive products over an area of over 680 m² around 25 minutes drive from the centre of Frankfurt.
Highlights
Industrial character + feel-good atmosphere. These two attributes were merged into one in the interior. Raw metal, combined with warm oak wood materials as the floor covering, together with large visuals and concrete panels on the walls, forms the backdrop for the great products from Weber. The integration of digital media, large screens and iPads for customer service also round off the concept from the digital perspective.
OUR PROJECT IN GRÜNDAU WAS EXCELLENTLY IMPLEMENTED BY THE ENTIRE BOHNACKER TEAM. WE WERE COMPLETELY SATISFIED IN ALL PHASES OF THE CONVERSION. THE RESULT IS A TEMPLE OF BARBECUE AND A PLACE FOR SPECIAL SHOPPING.