Ride Now
Challenge
The brand is aimed at a young, dynamic target group in equestrian sports, which made it necessary to develop a design that reflects both the modern lifestyle of the customers and the brand identity. The main challenge was to create a fresh, contemporary and functional design that would meet the needs of young riders. It was also important to create an atmosphere that was inviting and at the same time offered the flexibility for creative product displays. Finally, the lighting not only had to highlight the products, but also emphasize the modern and fresh look of the store.
Facts
Customer: Ride Now
Type: STORE
Industry: Fashion & Sports
Location: Loesdau, Germany
Services
Design &
Conception
Conception
Project
Management
Management
Assembly
Production
Logistics
Realization
During the realization, special attention was paid to the choice of materials and the design concept. Light oak wood was at the heart of our design, as it gives the room a fresh and lively atmosphere. The natural grain of the wood creates a modern look that is both inviting and stylish. The shop-in-shop systems have been designed to offer maximum flexibility. The cleverly designed shelves and displays allow for optimal product presentation and make it easy for customers to find their way around. In addition, targeted LED lighting was integrated to set modern lighting accents and create a bright, inviting atmosphere. The color concept, which focuses on natural tones, supports the modern character of the brand and, in combination with minimalist designs, ensures a harmonious overall look.
Highlights
The highlights of the project are the successful combination of functionality and aesthetics. The use of light oak wood and the targeted lighting create a lively yet modern atmosphere that perfectly suits Ride Now's young target group. The flexible shop-in-shop systems offer a practical solution for optimal product presentation, while the lighting emphasizes the freshness and modernity of the store.
Thanks to Bohnacker's holistic support, from planning to implementation, a store was created that ideally meets the expectations of the Ride Now brand and its target group.