MyMuesli
Challenge
The customer enters the shop and becomes immersed in the world of the mymuesli brand: the products are not only perceived, they are experienced – this was the vision for mymuesli Store 2.0. Discreet furnishing helps achieve the desired presence for the products. Extremely short delivery times and a modular system adaptable to the different stores - these were the challenges the project faced.
Facts
Customer: mymuesli GmbH
Type: Store
Industry: Food & Beverage
Location: Heidelberg, Germany
Services
Design &
Conception
Conception
Assembly
Production
Logistics
Realization
A modular system was developed for the mymuesli stores, with horizontal and vertical elements, information guidelines, top-seller modules and a sales counter to allow explanation and perfectly setting the stage for products. Emotional anchors, mood images, orientation systems and digital media render the mymuesli brand world accessible for the customer.
Result
A modular system was developed for the mymuesli stores, with horizontal and vertical elements, information guidelines, top-seller modules and a sales counter to allow explanation and perfectly setting the stage for products. Emotional anchors, mood images, orientation systems and digital media render the mymuesli brand world accessible for the customer.
Highlights
For their realisation, Europe-wide installation teams coordinated, planned and fitted out 40 shops in just 18 months.
OUR STAFF AND CUSTOMERS ALIKE FEEL GOOD ABOUT THE NEW STORE CONCEPT. THERE IS NO BETTER WAY TO PRESENT OUR HEALTHY MUESLIS. WE ARE AMAZED.