LAMY
Challenge
The highest quality in technology, workmanship and material is a matter of course for Lamy products. LAMY also places this claim on the shop-in-shop concept, which was developed together with the LAMY marketing & design team for the next generation. The LAMY shop is intended to be the highlight in a modern stationery department of large department stores and specialist retailers.
Facts
Customer: LAMY
Type: Shop-in-Shop
Industry: Shop-in-Shop
Location: Europe
Services
Project
Management
Management
Assembly
Production
Logistics
Realization
After Bohnacker had already produced and assembled more than 100 LAMY shops across Europe, the shop furniture has now been optimised and given a significantly higher quality design by integrating LED-lit elements, optimising the automatic locking system and a new horizontal single-pen presentation.
The system, which is ready for series production, was produced and delivered to 60 specialist retailers within 18 months. The system provides the customer with significant added value by improving the design, brand appearance and product presentation at the POS.
Highlights
The LED lighting in the acrylic shelves, which are built into the furniture in a quasi-floating manner and ensure perfect furniture lighting and staging of the high-quality writing instruments, has been excellently received by LAMY customers. The presentation of the LAMY brand at the POS has been sustainably increased and the figures speak for themselves.