Intersport Oldenburg
Challenge
The Intersport store Laschinski is located in the centre of Oldenburg's old town. The task was to fit out this area of around 1000 m² with new furniture.
Starting with the shelves, centre room displays, presentation areas for mannequins, highlight areas for shoes including a test run and the checkout area through to the cubicle systems. The aim was not only to consider the structural aspects, but also to ensure harmonious integration of the various areas of the Intersport store
Facts
Customer: Intersport Laschinski
Type: Store
Industry: Fashion & Sports
Location: Oldenburg, Germany
Services
Project
Management
Management
Assembly
Production
Logistics
Realization
The development of the furniture for the checkout area required particular attention. The requirements for functionality and appealing design were perfectly balanced here. It was not only important to guarantee efficient work processes, but also to ensure that the checkout area created an inviting atmosphere for customers.
With the replica of a wooden tree, the ideal setting for a test run track was also created in the centre of the store. The integration of the test track around the tree is intended to encourage customers to test products directly on site.
Highlights
The checkout area is also an eye-catcher. With the illuminated counter, the large screen in the background, the suspended lights and the slatted wall, the centre of the store is perfectly staged and perfectly coordinated with the other areas.
The centrepiece is undoubtedly the impressive replica of a wooden tree, perfectly integrated into the shop structure. This sculpture is not only a visual highlight, but also serves as the centrepiece for the test track in the store.