Hilti Store
Challenge
It was important to our long-time customer Hilti, to emotionalize the POS with a completely new customer journey. The customer was to be guided more consciously and inspired through the stores. The concept had to be meaningful and target-oriented, able to be function on store areas from 50m² to 400m² and work also on a global scale. The focus was on experiencing the brand world, increasing the customer experience factor of the Hilti brand and demonstrating the hands-on mentality. The goal was to demonstrate an even stronger customer orientation with the new store concept and to create added value for the customer in all segments of products and services.
Facts
Customer: Hilti
Type: Stores
Industry: Tools & Industry
Location: Worldwide
Services
Design &
Conception
Conception
Project
Management
Management
Assembly
Production
Logistics
Realization
The new design is fresh and modern. New colour worlds have been created and supplemented to the established CI. New communication contents underline the orientation of Hilti´s sustainably in the areas of customer contact, commitment and passion of the employees. The products are in the focus of this reorganisation; individual advice is significantly emphasised and further improved. The optimally designed interior gives the employee the opportunity to perfectly advise the customer. Traditional counters were replaced by innovative elements such as "Demo" & "Consultancy" tables and Multimedia corners. This allows the consultation to be flexible and situational. In addition, the "Coffee Corner" was created as a place for experts to come together and talk shop. Touch & Feel, on the other hand, is the motto of the "Demo Area". Here customers can try out tools and materials directly and work together with the consultants in the store on the various challenges and the respective individual solutions. Due to the "Line of Difference" (Hilti Brand-Wall), which can be found in every store, the customer experiences the Hilti brand and perceives a strong recognition.
Highlights
An especially innovative solution was achieved in the presentation of the "hand-held tools". The touch & feel experience of the products is orchestrated by haptics, colour, function and ergonomics. The large LED visual module presents the brand's high level of tool competence on large wall surfaces and shelving areas. The multifunctional "tools presenter" now allows almost all devices to be presented to customers "close at hand".