Faber-Castell
Challenge
Die Produktpräsentation am POS muss den Konsumenten ansprechen und aufgrund der Flexibilität des Systems ein einfaches, schnelles und effektives Merchandising ermöglichen. Licht und Multimedia sind Bereiche, die neben „Farbe erleben“ wichtige Elemente innerhalb der Konzeptumsetzung darstellen.
Facts
Customer: Faber-Castell
Type: Shop-in-Shop
Industry: Tools & Industry
Location: Germany
Services
Design &
Conception
Conception
Project
Management
Management
Assembly
Production
Logistics
Realization
After the successful pitch, our designers and developers started to work out and realise the concept together with the customer. Two approaches were developed, one with a "plug and play" variant and the other with a cable-guided variant. For the "Plug and Play" variant, a contact-based solution for the lighting system with horizontal suspension was developed and sampled. For other markets outside Germany, the project was cost-optimised with a cable-guided LED lighting system.
Result
After the successful pitch, our designers and developers started to work out and realise the concept together with the customer. Two approaches were developed, one with a "plug and play" variant and the other with a cable-guided variant. For the "Plug and Play" variant, a contact-based solution for the lighting system with horizontal suspension was developed and sampled. For other markets outside Germany, the project was cost-optimised with a cable-guided LED lighting system.
Highlights
The brand presence at the POS was sustainably increased and the sales growth for Faber Castell was above average. The customer has the possibility to orientate himself in the system in the best possible way, to find his way around and to choose the right product for him.