Cheval de Luxe
Challenge
It was essential to preserve the brand identity, which stands for elegance and exclusivity, both visually and atmospherically in the store design. This required furnishings that would do justice to the brand's high standards and present the luxurious products in the best possible way. When choosing materials, a harmonious combination of fine materials that radiate stability and lightness was crucial. The challenge was to harmonize robust store construction with aesthetic design. The color and spatial concept had to reflect the brand's values - elegance, trust and closeness to nature - and at the same time create an environment in which the products could be shown to their best advantage. In addition, a tailor-made lighting solution was required to emphasize the exclusivity of the products and create a pleasant atmosphere.
Facts
Customer: Cheval de Luxe
Type: STORE
Industry: Fashion & Sports
Location: Loesdau, Germany
Services
Design &
Conception
Conception
Project
Management
Management
Assembly
Production
Logistics
Realization
During the implementation phase, we developed a sophisticated design concept that focuses on the values of Cheval de Luxe. High-quality materials such as wood and metal were carefully combined to combine stability and elegance. The color palette of dark blue, light blue, cream and brown created a calm and authentic atmosphere that perfectly underlines the closeness to nature and equestrianism that the brand stands for. The furnishings and shop-in-shop systems were developed specifically for the brand. Shelves and display areas were designed with elegant wood paneling and sturdy metal structures to create an upscale look and to showcase the products in the best possible way. Targeted LED lighting was used to highlight specific areas while creating a pleasant shopping atmosphere. The lighting accents perfectly showcase the clothing and accessories.
Highlights
The targeted choice of materials and colors reflects the values of Cheval de Luxe and creates a high-quality shopping experience. The individual combination of wood and metal constructions made it possible to create an interior that conveys both stability and aesthetics. The elegant wood paneling gives the shelves and displays a luxurious look. Finally, the careful lighting design with energy-efficient LED luminaires and targeted lighting accents perfectly highlights the brand's products and reinforces the luxurious overall impression of the store.