Calumet
Challenge
The ceiling construction posed a particular challenge: the lighting had to be integrated in such a way that it provided uniform illumination without interfering with technical installations. In addition, the supports in the sales area had to be integrated into the design and made functional. Here, they were used as merchandise displays. The division into two entrances required a well-thought-out design of the exterior façade in order to clearly present both areas and at the same time create a visual connection.
Facts
Customer: Calumet
Type: Store
Industry: Brands
Location: Munich, Germany
Services
Design &
Conception
Conception
Project
Management
Management
Assembly
Production
Logistics
Realization
We handled the entire implementation of the new Calumet store on Sonnenstraße in Munich, from consulting and planning to realisation. The aim was to make optimal use of the reduced sales area and focus on the most important product ranges and services. The space was divided into two separate entrance areas: the first area houses the hardware department. Here, there is a large selection of camera bags from various brands, a second-hand area with reddish accents, a consultation area and the red checkout. In addition, special brand areas were integrated, including a Sony lounge with a studio character and a Nikon lounge. For special products, there is a ‘Bino Bar’ for binoculars and a presentation counter for drones. In the central room, display cases with cameras and lenses have been placed, which can be secured with roller shutters. A black-and-white photo wall with a collage of numerous images is another eye-catching feature. The second area is the image service. Here, everything revolves around the world of images: a photo studio enables professional shots to be taken, and customers can print images or import them directly from memory cards at terminals. A large-format plotter is available for high-quality prints. Other areas present different frame options and various paper types and finishes for customising images.
Highlights
The store's striking features include the eye-catching red checkout, the themed brand lounges from Sony and Nikon, and the Bino Bar and drone counter. The black-and-white photo wall lends the hardware department a special atmosphere, while the display cases with roller shutter security ensure an elegant and practical product presentation. In the photo service area, the photo studio, frame wall, and wide range of printing and paper options offer a comprehensive range of services. Another eye-catching feature is the colourful rainbow-coloured roller wall, which gives the store a modern and lively accent. The illuminated display cases on the glass façade showcase selected cameras and invite customers to discover them even before they enter the store.