Calida
Challenge
One of the key challenges is to reconcile individualization and a clear, customer-oriented presentation of goods. Solutions need to be developed that are tailored to both the requirements of retailers and the needs of the target groups. At the same time, a uniform, emotionally appealing brand experience must be created. This requires careful planning, innovative design ideas and close collaboration in order to meet the high standards of functionality and aesthetics.
Facts
Customer: Calida
Type: Display
Industry: Fashion & Lifestyle
Location: Worldwide
Services
Design &
Conception
Conception
Project
Management
Management
Assembly
Production
Logistics
Realization
The implementation of the Calida SIS system focuses on ensuring an appealing presentation of underwear that seamlessly combines individualization and customer centricity. The system is characterized by an orderly and modular structure that offers clarity and functionality. Pull-out drawers with glass fronts allow for an appealing presentation of the products, while rods on the sides of the shelf hang the goods visibly and within reach. A panel for mannequins above the rods ensures that the products are displayed realistically, offering customers an intense brand experience.
Highlights
The Calida SIS system emphasizes the brand presence with a centrally positioned logo above the shelf and creates a strong emotional connection to the brand. Between the drawers and the rods there is additional storage space for further goods, which increases the functionality of the system. Images are placed on both sides of the shelf to provide visual support and enhance the shopping experience. The light oak and white color scheme creates an inviting atmosphere, while the modular design allows for flexible customization. This creates a modern, inspiring shopping experience that delights both retailers and end customers.