Ariat
Challenge
Ariat is a renowned American equestrian brand known for its quality and timeless, simple design. A key challenge was to preserve this simple elegance in the shop design while creating a modern, inviting shopping experience. It was particularly important to emphasise the products without overloading the design. It was also important to integrate Ariat's emotional imagery into the shop concept and create an atmosphere that conveys freedom, adventure and the deep connection between man and horse. Finally, the lighting not only had to emphasise the elegance of the designs, but also be environmentally friendly and energy efficient.
Facts
Customer: Ariat
Type: Store
Industry: Fashion & Sports
Location: Loesdau, Germany
Services
Design &
Conception
Conception
Project
Management
Management
Assembly
Production
Logistics
Realization
In the realisation, we focused on simplicity and elegance, which is reflected in the minimalist design of the furniture. Filigree constructions and clear lines created an open, airy atmosphere that makes the room appear larger and presents the products in the best possible way. Superfluous details were deliberately avoided in order to emphasise the functionality and aesthetics of the brand. Instead of heavy wooden elements, large-format images were used to tell emotional stories and enrich the shopping experience. These images conveyed the values of Ariat, such as freedom and adventure, and reinforced the connection between rider and horse. When selecting the materials, we placed particular emphasis on durability and functionality. High-quality shelving and flexible displays ensure that the products are optimally presented and fulfil the diverse requirements of the retail trade.
Highlights
The minimalist design of the furniture and the absence of superfluous details create an elegant, functional environment that puts the products centre stage. The emotional imagery, which utilises large-format, impressive images, enriches the shopping experience and tells stories that bring the Ariat brand to life. This is complemented by the sophisticated lighting design, which emphasises the simple elegance of the designs while offering a sustainable, environmentally friendly solution. The flexible set-up of the shelves and displays ensures adaptability and longevity.