Store Concept 2.0


Bringing the taste and healthy lifestyle of mymuesli creations to life was the aspiration of the pioneering store concept.


Customer: mymuesli GmbH
Business: Food
Location: Heidelberg, Germany

Challenge & vision

The customer enters the shop and becomes immersed in the world of the mymuesli brand: the products are not only perceived, they are experienced – this was the vision for mymuesli Store 2.0. Discreet furnishing helps achieve the desired presence for the products. Extremely short delivery times and a modular system adaptable to the different stores - these were the challenges the project faced.


A modular system was developed for the mymuesli stores, with horizontal and vertical elements, information guidelines, top-seller modules and a sales counter to allow explanation and perfectly setting the stage for products. Emotional anchors, mood images, orientation systems and digital media render the mymuesli brand world accessible for the customer.



The mymuesli store concept has so far been successfully implemented at 40 locations in four countries.


For their realisation, Europe-wide installation teams coordinated, planned and fitted out 40 shops in just 18 months.

Our staff and customers alike feel good about the new store concept. There is no better way to present our healthy mueslis. We are amazed.

Angelica Mendez
Senior Manager Store Expansion & Design


product range analysis, light planning, overall concept
material definition, mood boards, 3D visualisation
construction, implementation planning, prototyping
commissioning, Europe-wide roll-out incl. flooring and light technology
Europe-wide in 5 countries and 40 locations

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