G-Motion Kassel

Facts

Kunde: G-Motion GmbH
Art: Object construction
Branche: Bike
Location:  Kassel, Germany

Challenge & assignment

Our client G-Motion is a company of the Glinicke Automotive Group (HQ Kassel, Germany). Keeping up with the current trend, G-Motion decided to add high-quality e-bikes to its range of products. Our client decided to open their own store, exclusively focused on e-bikes. G-MOTION stands for outstanding quality, the store had to reflect that from the very first contact, starting with the sales area were a body scan is used to tailor the bike for each customer, in addition to the maintenance, diagnosis and repair zones. All these requirements were taken into consideration by our team and were included in the store plan. The store, formerly a car dealership, bursts with light thanks to its high ceilings, ample space and 270° front window, feature that was a great starting point to create a unique store for G-Motion.

Realisation

Visuals were installed throughout the large store window front to draw the attention of people passing by. The naked concrete columns were combined with different shades of grey, to enhance the shop’s furniture. A central module connects the Bikewalk, which slithers through the store, leading the customer to the different products and brands. The Bikewalk also offers the possibility of exhibiting bikes, where screens are used to provide further product information.


G-Motion

Highlights

The key piece of the store is the central module, where the customer has an initial consultation and, after a body scan, is guided to the best suitable products and options. The customer journey is a fluid and enjoyable experience from the very first contact with the store.G-MOTION store offers a perfectly tailored fitting of a bike to the customer. This approach is innovative and unique taking G-MOTION store in a completely different path in the bike industry.

Services

Conception
development of an overall concept
Design
design, 3D virtualisation, material concept
Production
development, execution, manufacture
Logistics
delivery of the shop interior
Installation
installation of furniture

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