Weber Summit Charcoal


Customer: Weber Stephen
Business: Home & Living
Location: International

Challenge & assignment

A display is to be developed for optimal placement of high quality Weber Summit Charcoal barbecues, which accentuates the use and function of the high grade product. Here the client places particular importance on the integration of product videos and a good long-distance impact.


With this display, the focus lies on the interaction between the customer and product. The distinctive header creates a great long-distance impact. At the same time, it demonstrates the perfect connection to the product and the Weber brand.

The technically advanced display, of which 300 units were implemented, was produced in 10 languages and installed across Europe in 6 countries. In addition, Bohnacker Store Solutions takes care of all warehousing beyond the roll-out phase. 

Weber Stephen


The combination of infographics and a digital screen perfectly explains to the customer the product's advantages and benefit argumentation. The two lighting elements in the base plate and frame create a visual effect that generates an intense long-distance impact even over large areas.

The display for our Summit Charcoal makes a high-quality impression and is exactly what we understand by perfectly setting the POS stage.

Simone Weber
Marketing Director Germany


target group analysis, overall conception
material definition, mood boards, 3D visualisation
construction, implementation planning, prototyping
centralised and decentralised delivery, across Europe to 12 countries
manufacture, installation Europe-wide in 6 countries

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