Weber Original Store Gründau

Facts

Customer: Weststyle GmbH
Business: Home & Living
Location: Gründau (Frankfurt), Germany

Challenge & assignment

The aim was to create a store that is modern and future-proof, meets the expectations of the modern customer and presents the brand and products in the best possible way. Besides the possibility of buying barbecues and merchandise in the store and and spending time at "Experience Points", customers can fully immerse themselves in the Weber world in the integrated barbecue academy together with experienced barbecue pros. Customers and visitors receive the best tips and tricks directly from the barbecue master.

Realisation

Following the example set by the first German Weber Original Store in Berlin-Mitte, now Weber barbecue fans from the Frankfurt region too can delve into the barbecue world. Since mid 2016, the cult brand has presented the Weber range and many other exclusive products over an area of over 680 m² around 25 minutes drive from the centre of Frankfurt.

Weber Stephen

Highlights

Industrial character + feel-good atmosphere. These two attributes were merged into one in the interior. Raw metal, combined with warm oak wood materials as the floor covering, together with large visuals and concrete panels on the walls, forms the backdrop for the great products from Weber. The integration of digital media, large screens and iPads for customer service also round off the concept from the digital perspective.