An entirely new shopper journey was developed for the S-Kultur shop, which emphasises good orientation, the best possible presentation and an extraordinary shopping experience. The food area and the integrated cooking Besides the areas of the café, sales and the cooking/barbecue academy, an item of central furniture is worth a special mention. The module that extends from the entrance area back to the cooking academy can be used in a variety of ways. The flexibility offers sufficient space for presentations, adequate product placement and even seating. The concrete look has a calming effect and in combination with the wooden furniture forms a harmonious overall concept. cademy offer added value that the customer can only experience in this shop.