S-Kultur Denzlinger

Facts

Customer: S-Kultur Denzinger
Business: Food
Location: Gunzenhausen, Germany

Challenge & assignment

A tight period of just 4 months was assigned - from the first sketch through to the implemented shop. An important criterion in the briefing was to combine the shopping and food areas in order to invite customers to linger. A coffee bar with seating was placed in the entrance area with the sales merchandise in the centre of the shop. As a means of strengthening customer retention, a barbecue academy was set up in the rear section where the products from the barbecue range can be used to generate interaction between the product, the buyer and the brand. A continuous module was developed to connect the three areas, that is like a thread passing through the entire store. The kitchen retailing trade is revolutionised by integrating different areas.

Realisation

As the concept was to create a completely new shop, each individual step was coordinated with the client. Each item of furniture was newly designed, which led to a holistic selection of materials. Bohnacker Store Solutions also accompanied planning of lighting and flooring. 


S-Kultur

Result

An entirely new shopper journey was developed for the S-Kultur shop, which emphasises good orientation, the best possible presentation and an extraordinary shopping experience. The food area and the integrated cooking academy offer added value that the customer can only experience in this shop.

Highlights

An entirely new shopper journey was developed for the S-Kultur shop, which emphasises good orientation, the best possible presentation and an extraordinary shopping experience. The food area and the integrated cooking Besides the areas of the café, sales and the cooking/barbecue academy, an item of central furniture is worth a special mention. The module that extends from the entrance area back to the cooking academy can be used in a variety of ways. The flexibility offers sufficient space for presentations, adequate product placement and even seating. The concrete look has a calming effect and in combination with the wooden furniture forms a harmonious overall concept. cademy offer added value that the customer can only experience in this shop.

Services

Concept
product range analysis, shopper journey, light planning, overall conception
Design
material definition, mood boards, 3D visualisation
Development
construction, implementation planning
Realisation
manufacture, delivery, building management, installation

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