Orange Campus


Customer: OrangeCampus
Business: Sport
Location:  Neu-Ulm, Germany

Challenge & assignment

Initiated by the Bundesliga basketball players "ratiopharm Ulm", a sports concept unique in Europe has been created on an 18,000 m² site. A training venue for amateurs, junior players and the professionals and at the same time a meeting place for the citizens of the region with many flexible possibilities of use have been combined on the OrangeCampus. From large sports areas to gastronomy and outdoor areas to the club's own fitness centre OrangeGym including a sauna and wellness area, all kinds of offers are available for athletes and fans. We have already been involved in the design conception and realisation of past projects for the basketball team. We have already been involved in a fan shop, a VIP box for the professional basketball players and the changing rooms in the ratiopharm Arena, which hosts the games. As long-time TOP fans, sponsors and regular guests at the games, it was a great pleasure for us to help the basketball players with the interior design of this unique prestige project. From the overall conceptual design to the installation and execution of individual construction services, our lifeblood is in almost every pore of the OrangeCampus. In the case of the fitness studio, we were involved as partners in the realisation of the construction, furniture production, logistics services and on-site assembly. Especially with construction sites of this size, it is a challenge to coordinate each trade exactly with each other in close coordination with our own and external planners, construction managers and craftsmen in order to ensure completion on schedule. First and foremost, this requires a great deal of know-how and a well-developed organisational structure.


In order to create perfect training conditions for junior and professional teams, three training halls with a total of twelve modern changing rooms were built. Various indoor and outdoor catering facilities, rest and meeting zones and even a separate analysis cinema and a poker room for the basketball players are just a few of the spaces that elicit a "wow". The six floors of the OrangeCampus house not only the sporting branches but also the commercial organs, such as offices, meeting and conference areas and sponsors' areas. Whether you're wearing a suit or a hoodie, the impressive foyer with a wall-of-fame of sponsors and the fan shop welcomes all visitors to the campus in a unique way. Anyone who thinks of the OrangeGym as a simple 0815 fitness studio is sorely mistaken. The space of 4,000 m² on three floors already shows the professionalism of the concept. Professionals train here at the highest technical and sports science level in the same place as their fans. Sports enthusiasts can work out on more than 200 modern top machines and then go to the wellness and rest areas to regenerate and relax.

OrangeCampus & OrangeGym


Sophisticated wall trim, design-led concrete walls, contemporary podium seating areas and a well thought-out Customer Journey have been designed with attention to detail. The sprawling foyer captivates with its orange accents in the customer CI and is home to thank-you passages to its sponsors as well as meaningful supporting pillars that make it clear which adjectives apply to the Ulm basketball team. The complexity of the spaces and materials in this project were something very special for us. A conference room differs immensely in its requirements from a changing room or a bakery. This made the planning and coordination particularly exciting. In addition, we were able to draw on our full resources for the OrangeCampus and call on our comprehensive range of services. To have once again proven that we are a competent and reliable partner for our customers, even in projects of this magnitude, fills us with pride. The fact that the OrangeCampus is something special is also shown by the growing interest of the professional league NBA from the USA, which has already booked premises. The new buildings of the OrangeCampus offer the best conditions to promote the young talent of today in order to set up top-class sport for the future. Even national players with international experience report not having seen such a training ground a second time anywhere in Germany.


briefing, customer journey, overall concept, lighting concept
material definition, 3D visualisation
design, implementation planning, sampling, prototype construction
commissioning, delivery of furniture elements
Main contractor
management of individual building trades with partner network, e.g. painting work, close coordination with other general contractors
production, project management, construction management, assembly

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