Europe’s largest Intersport store has been built up on an area of 7,500 m² in the shopping mall Graz West in Austria. Promoter and operator of this huge store is the Leoben-based family business Tscherne, which has invested in the new location a total amount of around 6 million Euros. The planners of INTERSPORT Retail Architecture in Wels were particularly interested in the experience factor in addition to the use of sustainable materials such as wood and stone. On a sales area of more than 5,000 m² the product ranges Alpine skiing, cross-country skiing, snowboarding, biking, outdoor, running, fitness, tennis, football and water sports are presented. The sportswear segment with classic functional clothing and lifestyle products also occupies a large part of the area.