Europe’s largest Intersport store has been built up on an area of 7,500 m² in the shopping mall Graz West in Austria. Promoter and operator of this huge store is the Leoben-based family business Tscherne, which has invested in the new location a total amount of around 6 million Euros. The planners of INTERSPORT Retail Architecture in Wels were particularly interested in the experience factor in addition to the use of sustainable materials such as wood and stone. On a sales area of more than 5,000 m² the product ranges Alpine skiing, cross-country skiing, snowboarding, biking, outdoor, running, fitness, tennis, football and water sports are presented. The sportswear segment with classic functional clothing and lifestyle products also occupies a large part of the area.
The negotiations for the project started two years ago. In the end the implementation has been made in very short time. Under the leadership of INTERSPORT Retail Architects, the selected team of partners and suppliers succeeded in creating a premium sports house that meets the requirements of INTERSPORT Tscherne: MORE EXPERIENCE - MORE SERVICE - MORE ADVICE.
One of the most impressive highlights is „Eva´s Bar“, which is a 100 m² ski hut that acts as an experience gastronomy and perfectly reflects the Alpine flair. Throughout the whole store, large screens with spectacular sport clips create the right atmosphere. « Bike World « is also in terms of the size the absolute sensation of the shop. A tree house with a slide and an ice ring, results in rounding off the experience and the ability to offer something to the younger generations. Approximately 70 employees provide professional service in special sectors like a running laboratory with treadmill and video analysis as well as a shoe fitting station for individual ski boots and soles. Last but not least, Intersport Graz also offers their customers, with In-House service machinery maintenance and service checks for snowboards and ski within the store.