Intersport Austria


Customer: Intersport Austria
Business: Sport
Location: Austria

Challenge & assignment

The aim was for the large Intersport city stores to take the next step to become an ingenious sport shopping experience. Based on the Intersport Austria shop concept developed by Franz Wimmer and Alexander Baumberger, a modern, flexible and functional shop design system with many highlight points was to be developed together with the team from Bohnacker Store Solutions.


Intersport Winninger opened its 11th location in Vienna-Stadlau in October 2016. Over an area of 3000 m², customers are inspired by exciting worlds of experience in the outdoor, fitness and running domains. The Intersport coaches ensure a high level of service and advisory competence. The complete shop interior was installed within just 8 days.

[Translate to Englisch:] Intersport Ladenbau
[Translate to Englisch:] Intersport Ladenbau
Intersport Austria


Huge trees made of spruce extend from the ground into the suspended ceiling with its rung-like appearance and achieve perfect long-distance impact and emotionalisation. Wall elements sloping obliquely upwards symbolise Austria's mountain world and set the scene perfectly. Football - Austria's favourite sport, receives an extra large stage. An oversized football, football cage and in a football juggling competition invite participation.

We are amazed about our new hotspot in Stadlau. Werner Schmuck and his team from Bohnacker Store Solutions have once again proven their class.

Roman Winninger
Managing Director


Intersport Austria, Franz Wimmer & Alexander Baumberger
material definition, mood boards, 3D visualisation
construction, detail planning, prototyping
delivery of the shop interior and outfitting items
manufacture, project management, installation

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