The new design is fresh and modern. New colour worlds have been created and supplemented to the established CI. New communication contents underline the orientation of Hilti´s sustainably in the areas of customer contact, commitment and passion of the employees. The products are in the focus of this reorganisation; individual advice is significantly emphasised and further improved. The optimally designed interior gives the employee the opportunity to perfectly advise the customer. Traditional counters were replaced by innovative elements such as "Demo" & "Consultancy" tables and Multimedia corners. This allows the consultation to be flexible and situational. In addition, the "Coffee Corner" was created as a place for experts to come together and talk shop. Touch & Feel, on the other hand, is the motto of the "Demo Area". Here customers can try out tools and materials directly and work together with the consultants in the store on the various challenges and the respective individual solutions. Due to the "Line of Difference" (Hilti Brand-Wall), which can be found in every store, the customer experiences the Hilti brand and perceives a strong recognition.