Hilti Store


Customer: Hilti
Business: Industry
Location: Worldwide

Challenge & assignment

Our longstanding client Hilti was faced with the task of revising the current concept for its Hilti Stores and of devising a general facelift. Hilti still saw particular potential in improving the segments affecting the "Hilti Experience". Added value for the customer had to be communicated clearly and unambiguously. Of particular importance was the reception area, showcases and the top-selling end cap area. The ideal balance had to be struck between product density and the emotional brand message. 

Realisation & result

The existing shop interior was replaced by new functional modules. Special importance was placed on ergonomics in the checkout counter area. As a result of the facelift, the Hilti brand is now strongly emotionalised and the products are perfectly accentuated with respect to their benefit and the respective target group. 



An especially innovative solution was achieved in the presentation of the "hand-held tools". The touch & feel experience of the products is orchestrated by haptics, colour, function and ergonomics. The large LED visual module presents the brand's high level of tool competence on large wall surfaces and shelving areas. The multifunctional "tools presenter" now allows almost all devices to be presented to customers "close at hand".


store check, product range analysis, customer journey, overall conception
material definition, mood boards, 3D visualisation
construction, implementation planning, prototyping
commissioning, Europe-wide roll-out, warehousing
manufacture, project management, installation
customer-specific online shop

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