Business: Home & Living
The BRAUN brand was looking to present its new "hand blender" product series, such that the important features are also apparent without assistance from the sales personnel and argumentation of benefits hits home completely with the customer.
The display was to be usable for both primary and secondary placement and adapt to the local context as flexibly as possible – long-distance impact and on close inspection.
In placement, the main focus was on the "blender" as the product itself and it was therefore placed in the most prominent position. The product information is applied directly with a magnetic sheet. The associated products are placed in the immediate vicinity on integrated shelves.
The integrated elements prompt the consumer to examine and explore the brand, the product and its benefits more intensively. Purchasing behaviour is clearly influenced in a positive way as a result.
An elegant appearance through the choice of material reflects the high quality brand. The life-sized "blender" ensures an optimal long-distance impact and therefore emphasises the placement perfectly. The wheel attached on the side serves for emotional communication and presents specific recipe suggestions that can be prepared with the product.