Weber DIY
Challenge
With the help of a shop-in-shop system, the Weber-Stephen brand was to further expand its market leadership in the barbecue sector and consolidate it for the future. The requirement was to develop a system that could be used in the DIY sector for garden centres and outdoor departments in areas of 10 to 100 square metres. In addition, to present as wide an assortment as possible in a customer-oriented way on the smallest possible area.
Facts
Customer: Weber-Stephen
Type: Shop-in-Shop
Industry: Tools & Industry
Location: Germany
Services
Design &
Conception
Conception
Project
Management
Management
Assembly
Production
Logistics
Realization
The combination of high individualisation possibilities and customer-oriented product presentation creates the conditions for a high level of emotionalisation and communication. The concept enables the customer to identify with the brand and immerse himself in the complete Weber world. By balancing an emotional brand approach, function and information, the shop-in-shop system creates considerable added value for the DIY trade as well as for the customer.
Result
The combination of high individualisation possibilities and customer-oriented product presentation creates the conditions for a high level of emotionalisation and communication. The concept enables the customer to identify with the brand and immerse himself in the complete Weber world. By balancing an emotional brand approach, function and information, the shop-in-shop system creates considerable added value for the DIY trade as well as for the customer.
Highlights
The combination of barbecue and accessories on the smallest area was perfectly staged and implemented down to the last detail. A visually and technically high-quality system that offers both the market and the customer the perfect platform for experiencing the Weber brand at the POS.