UHU Max Display
Facts
Customer: UHU
Branche: DIY
Location: Germany
Challenge & assignment
In the product launch of UHU Max, which is presented with its four product groups in the DIY sector, strong secondary placement displays are to be deployed.
These have to present the product family and the brand perfectly. The main task of the display is selling product in combination with communicating the different usage areas.
Realisation
The development period of the project was defined to be 5 months. The roll-out was implemented in 2016 with 400 units.
Highlights
The display can be placed in customer-intense areas with limited space availability. In its design, the focus is on the house-like impression and the stylised representation of a roof with chimney, which symbolises the visual bridge to the DIYer. The products are presented standing, hanging and in product magazines.
Services
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