The Carrera brand invited the design department at Bohnacker Store Solutions, along with four other design agencies, to a design pitch for the Europe-wide roll-out of its most important core product selection. 

The aim was to develop a system that meets the requirements of both the different countries, as well as the selection of products, including those for children and professionals. The focus was on the perceptibility of brand values and flexibly adaptable image areas for the emotional communication of the brand.